Public transit agencies are facing an increasingly complex and rapidly changing environment. Factors such as changing demographics, evolving customer needs, and technological advancements are driving the need for public transit agencies to be more agile and innovative in their approach. In order to stay relevant and competitive, transit agencies need to be able to quickly adapt to new trends and emerging technologies, while also providing reliable and efficient service to their customers. This requires a willingness to experiment with new ideas, embrace new technologies, and develop new business models that can help them better meet the needs of their customers. Southwest Ohio Regional Transit Authority (SORTA) is a mid-size public transportation agency that provides bus service in the Greater Cincinnati area and emerging as one of the innovative ...