Over the years, the collecting and trading of sneakers has grown from past-time hobby into multi-billion-dollar global industry. Thanks to a passionate community of enthusiasts (or sneakerheads) the art of collecting kicks has fueled a category that is now considered a rising asset class. In this episode, Lance chats with Scott Cutler, CEO of online marketplace StockX, about "hype," redefining the rules of commerce, and the business of sneakers.