In this episode of Million Podcasts, we break down the podcast advertising metrics that actually determine campaign performance. You'll learn why completion rate matters more than downloads, how to calculate your real CPM, why attribution windows change your results, and which metrics separate profitable campaigns from wasted budgets.

Whether you're buying podcast ads, evaluating sponsorship opportunities, or measuring campaign ROI, this episode gives you a practical framework for making better decisions.

What you'll learn:

• Why download counts don't equal actual listeners
• How episode completion rate predicts ad performance
• How to calculate your adjusted CPM
• Why you should set your CPA ceiling before negotiating
• The KPI scorecard every campaign should have
• The four att ...