Drawing on more than two decades of reporting, most of it by bus and motorbike rather than by hired car, Ruud maps the landscape: why he calls the buying and selling of African stories a kind of colonialism, and names the one funder he thinks got it right, how a coffee shop in an empty mall turns into a story about geopolitics, why a Kenyan journalist can reach places he cannot and why their own state is the harder obstacle, what he would spend a million euros on if it were handed to him for African voices, why putting the same story in a vertical format is not what the big broadcasters should be learning from Nairobi's creators, and how the story about Africans training AI models gets told wrong. Plus, as every episode: Ruud's nerd fact, which involves chains, caps and a late discovery of fashion.

Media in Africa is a ten-part podcast by M ...