Expert Talks: What Really Drives Growth: Sales or Marketing? w/ Vitor Makaron of Tree Island Steel [Ep. 40]
Marketing Corner Talks por David Keighron
Notas del episodio
🚀 NEW EXPERT EDITION! 🎙️✨ This one’s for the marketers and the closers. 💼🤝
We sat down with seasoned sales leader Vitor Makaron to talk real-world sales strategy, the evolving role of AI, and why the best sales teams today are built in partnership with marketing.
🎯 Whether you're leading campaigns or building funnels, this conversation dives into what happens after the lead converts — and why marketers who understand sales can drive bigger impact.
Highlights include:
– What makes a high-performance sales team in 2025 – Why discipline and transparency matter more than tactics – The rise of team-based selling (and marketing’s key role in it) – Using AI to personalize outreach without losing the human touch – Sales playbooks, strategy, and stor ...