Are your stories driving outcomes—or just filling space?

On the latest Education Marketing Leader Podcast, I sat down with Maria Kuntz, Director of Content Marketing Strategy and Communications (Advancement) at CU Boulder.

We talked about how to move from “just stories” to content that directly drives advancement and institutional goals.

Here are the key takeaways for higher ed marketers:

🔹 Every story should connect to a business outcome—volunteer, mentor, attend, or give.

🔹 Audience segmentation matters. CU Boulder found Tier 4 alumni engaged with “delight content” like recipes and guides, while Tier 5 clicked the logo first—making the homepage experience critical.

🔹 Don’t skip C ...