Higher Ed Marketing is at a Crossroads

The demographic cliff is here. Competition is tougher than ever. Institutions are losing talent to the private sector.

So how do we fix it?

I sat down with Suzan Brinker, Co-Founder & CEO at VIV Higher Education and author of Pass/Fail, to unpack what institutions must do to survive the next decade.

Here’s what you need to know:

1. Integrated Growth Planning is Non-Negotiable

Most institutions operate in silos:

❌ Academic affairs picks p ...