In this special episode of the Education Marketing Leader Podcast, we're diving into the highlights of our Education Marketing Leader Book Club meeting, where we discussed the book Epic Content Marketing for Higher Education by Brian Piper! 📚

We were thrilled to have Brian Piper, Director of Content Strategy at the University of Rochester join us.

Brian answered questions and shared valuable insights on how higher-ed institutions can leverage content marketing to build trust, engage prospective students, and drive meaningful results.

Here's what you'll get in this episode:

✅ Key takeaways from Brian's book and how it's reshaping content strategies in higher-ed

✅ Real-world insights from book club members who are implementing these strategi ...