"A well-structured content calendar is your secret weapon in higher ed marketing."

I recently had the pleasure of hosting Rita Winthrop, a talented Freelance Copywriter and former Assistant Director of Undergraduate Admissions at Salve Regina University, on the latest episode of the Education Marketing Leader podcast.

Rita's extensive experience in higher education and content creation made her the perfect fit to discuss establishing a successful content strategy via a structured content calendar.

Rita spent 7-8 years working in admissions and marketing communications at the university.

After transitioning to College Board and Element 451, Rita ventured in ...