In the latest Education Marketing Leader podcast episode, I was thrilled to welcome Julie Johnson Novara, the visionary behind Julie Johnson Writing Services. 🔏

With a rich background in international studies, education, and a deep-seated love for storytelling, Julie brings a fresh perspective to crafting compelling content strategies for higher education institutions. 💡

Here are some key insights from the episode:

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐥𝐚𝐫𝐢𝐭𝐲

Begin by clearly understanding your content goals, knowing your audience intimately, and choosing the right channels to engage them.

𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐅𝐢𝐫𝐬𝐭