In the latest episode of the Education Marketing Leader podcast, I had the pleasure of hosting Jenny Martin and Tim Wombles from the University of Missouri–St. Louis.

Jenny, with her roots in higher education advancement, and Tim, who started as a graduate assistant and found his calling in digital communications, shared their journey toward transforming UMSL's web presence.

The duo is gearing up to present at Hannon Hill's 2024 Cascade User Conference, showcasing how UMSL reclaimed its digital identity.

This interview touches on some of the aspects of their efforts.

Jenny and Tim discussed shifting from a fragmented web presence managed by over 400 individuals to a centralized, cohesive digital front.

The  ...