Had a fantastic chat on the Education Marketing Leader podcast with the one and only Matt Herzberger, VP of Digital Experience and Analytics at VisionPoint Marketing.With over 15 years of maneuvering the intricacies of higher-ed marketing, Matt's insights truly stood out. 🎓We focused on SEO in higher education, and we all know that's not a walk in the park since most institutions have a gazillion pages to manage.Who can keep up with it all and ensure that both bots and humans enjoy the content? 🤖 👫Here's Matt's key takeaway on how to stay organized:Prioritize your program pages. 💡The marketing and enrollment teams must have a central role here to a ...