My latest guest on the Marketing Tales Show joined me from Perth, Western Australia, to discuss the benefits of YouTube advertising for marketers.

Marcus Svedin, co-founder of Titan Marketer, a company that helps businesses grow and scale with YouTube Ads, wasn't always in the business of marketing.

This trained Industrial Electrician fell into full-time marketing by chance.

About a week before starting a new trade job, Marcus and his son enjoyed themselves at a trampoline park, jumping from one square to another when the unthinkable happened.

Upon landing, Marcus' knee gave out, dislocating while cutting his ACL, disjointing his MCL, and damaging both his PCL and meniscus!

Dreams of starting his new job -- shattered!

Projected recovery time?

Months!

So ...