On the latest episode of the Marketing Tales Show, I welcomed a higher-ed marketing pro from the Emerald Isle.

Dublin, Ireland, to be exact.

Philip Smith, co-founder, and CEO of the Education Marketing Agency and podcast host of The EdUp Experience, shared his insights on navigating the demographic enrollment cliff via the power of website personalization.

With an education in marketing and business, Philip helps colleges and universities tell their stories effectively to reach potential students and their influencers in today's digital environment.

We all know we never get a second chance to make a first impression.

A college website is often the first impression potential students have of an institution -- make it count!

A com ...