In this week's episode of the Marketing Tales Show, I have the pleasure of introducing you to my former college public relations professor, Rob Engle, to discuss the power of earned media and why marketers should seriously consider it.

Professor Engle is the owner of Engle & Co. Public Relations, a company he founded in 1986, and an adjunct professor at the University of Florida College of Journalism and Communication, where I met him during my time at the University of Florida Online.

With an undergraduate in journalism from UF, a master's degree from Harvard, and a career in PR for over 30 years, I couldn't think of anyone better to tell us about the benefits of earned media and how to get a report's attention.

So, if you're an organization with a  ...