My latest guest on the Marketing Tales Show joined me from the Golden State and helped produce an episode as rich and fruitful as California's Downieville area in the summer of 1849. Lynnice Wolf, a SaaS marketing leader, longtime demand generation expert, PEAK community member, and soon-to-be podcast host, joined the show to share some nuggets from her extensive marketing career. But marketing wasn't always the plan for Lynnice. The dream of being on TV lead her to enroll at California State University Sacramento to pursue a career in broadcasting. However, three years into her studies, she found herself at a crossroads, realizing that broadcasting wasn't for her after all. Thanks to a nudge from her best friend, who worked in marketing, Lynnice took an advertising class and marketing operation course at Cal State, leading down a new path, openi ...