Meet Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, co-author of the 2nd edition of Epic Content Marketing, and my latest guest on the Marketing Tales Show.As a creative writing major, Brian initially wanted to work as a freelance writer for rock climbing and skydiving magazines.This love for skydiving stemmed from his time as an enlisted soldier in the U.S. Army Airborne Infantry. After an honorable discharge, however, he worked as a web developer, leading to a job in advertising.But the desire to get into marketing didn't spark until he read the first edition of Joe Pulizzi's "Epic Content Marketing," which had such an impact on him that it changed the trajectory of his career.He decided to go all in and learn as much as possibl ...