Notas del episodio
My latest guest is an amazing marketing leader and the first CMO on my show!Laurie Hood, a proud Clemson University grad, studied economics and computer science before starting her marketing career.Laurie entered the tech marketing arena right out of college. She forged her way through the ranks at many well-known corporations and now holds the position of Chief Marketing Officer at Mobilewalla, a data and artificial intelligence company headquartered in Atlanta, Ga. As a B2B SaaS marketing executive, Laurie’s team uses various marketing channels to get the message about her product out, such as social, SEO, paid ads, webinars, and industry conferences.“We get tremendous success with paid social,” she s ...
Palabras clave
leads