Have you considered starting a podcast as part of your 2023 marketing efforts? Two things you need to succeed:

• Be consistent
• Be in it for the long haul

I had the great pleasure of getting Robb Conlon, owner of Westport Studios, on the line to learn about his story and share some advice to help aspiring podcasters get off to the right start. With well over 1,000 podcasts produced across multiple industry verticals, including education, legal, and finance, Robb knows what separates the good from the bad. One benefit to starting a podcast as a marketer is “the relationships you’ll build,” Robb says. “You’ll build much more expansive and deeper relationships with your  ...