Most manufacturers think they’re selling a product. They’re not. They’re selling a result.

In this episode of Manufacturing Insiders, Connor Ouwinga of Porous Pave breaks down what it really means to understand your value proposition—and why the companies that win are the ones who can clearly articulate and understand where their product fits into solving customer problems. Because in most cases… it’s not about cost. It’s about whether you’re actually the solution.

This conversation goes beyond surface-level marketing and gets into the real work: - Identifying the problems your customers actually care about

- Positioning your product as a clear solution

- Making smarter investments in automation and AI

- Navigating uncertainty—from global conflict to economic shifts

- Building a business grounded in purpo ...