Cody Grandadam is the President of Promier Products, a one stop shop for different lighting flashlights, and batteries. But more than that, he is an incredibly talented marketer. In this conversation, we discuss the in-depth understanding and strategy that goes into marketing campaigns and how that affects the price consumers see. We discuss the differences in strategy and profit margins between cheap Chinese brands, and American Brands that need to offer more than just a product. Finally, we discuss the importance of storytelling and perceived value in Marketing. All in service to reinvigorating manufacturing in America.

Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient.

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