In this episode of Makers Podcast, Brandon Burns and Tod Pedler welcome Catherine Cervasio, a dynamic female founder and entrepreneur. They dive into Catherine's entrepreneurial journey, highlighting her groundbreaking business Aromababy, the challenges of entrepreneurship, and the importance of persistence. Catherine shares personal stories of innovation, including her latest venture utilizing olive oil waste for skincare products. The discussion also touches on broader themes of innovation, resilience, and the Australian entrepreneurial landscape. Takeaways: Catherine emphasizes the importance of persistence in entrepreneurship. Entrepreneurs often face multiple challenges, from IP issues to copycat products. Innovation and adaptability are crucial to long-term success, especially in evolving markets. Catherine’s experience showcases how busine ...