Ever wonder why a twelve-dollar serum can work just as well as a hundred-twenty-dollar one—or how to tell the difference when it doesn't? In this episode, Julian Thorne walks you through the exact system he uses to decode skincare labels, calculate cost per active ingredient, spot formulation red flags, and identify the budget products that actually perform. If you've ever felt lost in the drugstore aisle or skeptical of luxury beauty claims, this episode gives you a practical, evidence-based framework for making smarter choices—no chemistry degree required.

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