Today we get LOUD with Maria Algren, co-founder of Common Clouds, Scandinavia’s first acne-positive skincare brand. Based in Stockholm, Common Clouds was built to challenge traditional beauty standards and the idea that acne needs to be “fixed.” In this conversation, Maria shares her personal journey with acne, rosacea, and skin shame, and how those experiences—along with years spent working inside the beauty industry—sparked the creation of a brand rooted in transparency, education, and compassion. We dive into how beauty standards differ between Scandinavia, North America, and Asia, why “natural beauty” can sometimes create even more pressure, and how acne stigma continues to affect mental health across generations. Maria also opens up about starting a fully female-led company, building skincare products without marketing fluff, and setting rea ...