In this episode of Built Leadership, host James Onyks interviews Sally Mueller, co-founder and CEO of Womaness. Sally shares how her personal experience with menopause led her to identify a major gap in the women’s wellness industry and build a modern brand focused on midlife health.

The conversation explores how Womaness transformed menopause from an overlooked and stigmatized category into a fast-growing wellness movement through education, community-building, and consumer trust.

Sally discusses the lessons she learned from her decades at Target, the challenges of creating an entirely new retail category, and why understanding the customer through constant feedback became central to the compan ...