In this episode of Built Leadership, host James Onyks interviews Natasha Dadwani, founder of BURDLIFE. Natasha shares the story behind building her jewelry business from grassroots beginnings at farmers markets and pop-up events into a growing retail brand known for permanent jewelry, piercings, and curated styling experiences.

She reflects on the role of resilience, family support, and calculated risk-taking in shaping her entrepreneurial journey, and explains how starting small allowed her to test demand, build loyal customers, and refine her brand identity over time.

Throughout the conversation, Natasha highlights the importance of community-driven growth, staying adaptable in retail environments, and trusting the process even when the path looks unconventional.