Notas del episodio

🎙️ Podcast Title: Data-Driven Culture: Engaging Modern Audiences

Welcome to this episode of "Live with Sondra" where we explore how attractions and cultural institutions can harness data to personalize guest experiences, boost attendance, and build long-term loyalty. Joining us is Chloé Grossmann, Area Manager at Arena Metrics, who works with organizations across 15 countries to implement CRM and digital marketing strategies that turn data into action.

In this session, Chloé Grossmann and Sondra dive into:

  • Understanding Data Touchpoints: How ticketing, purchases, feedback, and engagement leave behind valuable insights.
  • Types of Data That Matter: The difference between contact, transactional, and behavioral data—and how to use each.
  •  ... 
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Palabras clave
guest personalizationaudience engagementticketing insightscustomer segmentationarena metricsvisitor experiencebehavioral datatransactional datadata touchpointsloyalty campaignsbirthday marketingcommunication channelsdata activationmarketing optimizationattraction analyticscultural institutionscultural behavior