The future of attractions is here, and it’s all about empowering guests with seamless, frictionless transactions. In this solo episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, dives into the transformative power of guest-driven transactions and how attractions can eliminate frustration, enhance convenience, and increase revenue by meeting guests where they are in today’s digital economy.

In this session, Sondra explores:

• The Shift to Guest-Driven Transactions: Why attractions need to adopt mobile ordering, self-checkout, and frictionless payments to keep up with modern consumer expectations.
• Real-World Success Stories: How attractions that implement guest-driven transactions are  ...