What if the reason you hesitate to name your price has nothing to do with confidence and everything to do with how clearly you understand your own value? This week, Jon Goehring and Coach Jim Johnson welcome John Ray, pricing strategist, host of the Price and Value Journey podcast with over 1,200 episodes across radio and podcasting, and author of The Generosity Mindset, for a conversation that will change how you think about pricing, influence, trust, and the way you communicate with everyone around you.

John opens with a reframe that hits immediately: if you hesitate when it is time to name your fee, you do not have a confidence problem. You have a value definition problem. He walks through the mindsets that hold most professionals back, including imposter syndrome, comparison, and a tendency to define value by what they do rather than wh ...