What if every conversation you have – with prospects, clients, teams, and even yourself – is an opportunity to persuade? In this insightful tri-generational dialogue, Jon Goehring, Coach Jim Johnson, and Dr. Rehnuma Karim welcome back Peter Thomson – author, consultant, and persuasion strategist – to unpack the art and science of real influence.

Peter shares his lifetime of learning on how all communication is an attempt to persuade. But there’s a difference between selling and allowing people to buy.

He breaks down his powerful six-step persuasion process:

• Open … starting strong with clarity and shared purpose
• Gather … asking well-crafted questions that get prospects to sell themselves
• Present … confirming solutions aligned to what you’ve learned
• Adjust … gently handling concerns before the ...