What does it really take to build and keep trust?

Jon Goehring, Coach Jim Johnson, and Dr. Rehnuma Karim welcome Dr. Yoram Solomon — author of The Book of Trust and Can I Trust You? mini books, entrepreneurship expert, and host of The Trust Show podcast — for a no-nonsense conversation dissecting the complex nature of trust in leadership, sales, and life. Yoram reveals eight fundamental laws of trust — from its continuous, personal, and asymmetrical nature to the power of transferability and reciprocity.

He demolishes common myths about leadership, showing why promoting your best individual contributor rarely produces the best leader. Instead, he stresses empathy, transparency, and tailored accountability for building cultures of trust and performance.

Key takeaways include:

• The critical mindset shift fr ...