Most companies struggle to scale because their internal operations become too complex to manage as they grow. Amazon addressed this by forcing every internal department to treat every other department as an external customer.

By implementing the Bezos API Mandate, the company restructured its internal communication into formal, standardized requests. This meant that every piece of internal infrastructure, from storage to computing, had to be robust enough for outsiders to use from day one.

• Implementing formal service windows to manage and standardize data requests between different departments.
• Building internal infrastructure with the documentation and quality required for strangers to use it.
• Moving away from physical ownership of assets toward providing on-demand utility for users.
• Using constant experi ...