The creative economy is facing a period of intense transformation. There is a growing tension between established legacy media models and the rapid platformization driven by global technology firms.

We examine the mediatized creative environment where products are accessed through vast digital infrastructures. Navigating this landscape requires a deep understanding of how firms conduct their business while balancing the social and cultural consequences of their economic power.

• The transition of creative products into goods distributed by digital platform ecosystems.
• Market disruption caused by tech firms entering the creative space.
• The use of mergers and acquisitions by legacy companies to combat market uncertainty.
• The intersection of corporate management and the resulting impact on culture.

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