Posting more doesn’t automatically equal strategy . . . and in 2026, showing up online with purpose is more important than ever. Join Iliyana and Natalie from HeyOrca to learn how to build a content strategy that’s clear, practical, and centred around your community. During this episode, you’ll discover how to understand your community and create content they actually care about, practical tips for choosing platforms, creating a content mix, and measuring success, and ways to turn everyday content into meaningful business outcomes.

This episode is perfect for social media managers, marketers, and teams who want a clear, actionable framework to guide their content strategy in 2026.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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