Noah Konig: Combining psychology and marketing in life science, reaching niche expert audiences, and balancing confidence with continual learning
Life, Science and Marketing por Paul Avery
Notas del episodio
Life, Science, and Marketing Podcast: Episode 6
Guest: Noah Konig, Marketing Director at PrecisionLife
Noah's Background:
- Dual degree in psychology and marketing
- 16 years of experience in life science marketing roles
- Recently named “Life Science Marketer of the Year” by SAMPS
Key Discussion Points:
- Combining psychology and marketing training for a career in life science marketing
- Conveying complex scientific concepts effectively
- Reaching niche expert audiences like pharmaceutical R&D
- Balancing confidence and imposter syndrome
- The importance of immersing yourself in your audience
- Blending traditional and digital marketing tactics
Key Quotes:
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