Marketing & Communications inters...

Marketing & Communications intersects with all other areas of Libraries - with Cordelia Anderson

Library Marketing for Library Marketers por Katie Rothley

Notas del episodio

In this episode I'm super excited to talk with Cordelia Anderson, the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions. I've taken her bio from her website to share here with you all:

She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits.

Cordelia ... 

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Palabras clave
marketinglibrary marketingcommunity relationscustomer barriersengagementpublic relationsstrategies