Market Research informs your libr...

Market Research informs your library marketing & more - with Mark Aaron Polger

Library Marketing for Library Marketers por Katie Rothley

Notas del episodio

In our third episode, Author, Outreach Librarian, Accidental Marketer, Information Literacy Instructor, and international guest speaker, Mark Aaron Polger joins me to discuss his love of libraries, love of learning, researching, in addition to market research, helpful data sources, positioning, survey questions, content design and more!

Just a side note, I have been conducting these interviews using Zoom. My camera decided to shut off for the rest of our recording somewhere in the middle of our meeting, and it's noticeable to Mark, so we do talk about it briefly!

Mark is currently on sabbatical from his position as an Outreach Librarian at the College of Staten Island, and is completing his Ph.D. and writing another book at the same time!

Mark Aaron Polger's website:  ... 

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Palabras clave
library marketingtarget marketingmarket researchdata sourcespublic librariessurveyssamplingpositioning