What is it like to live in a conservative country as a controversial person? How to approach the branding to stand out, while being real?Giorgi is a leader in the country's creative industry and brings it to international representation with his projects. In the interview, he discusses with Samuela his recent outstanding projects that attracted attention. The interview is a great mind-expanding perspective on standing for oneself, and thinking about branding and creativity. As usual, we cover the topic in the Georgian context.If you want to support Franklin Club:Account Number / TBC: GE06TB7796936080100008Receiver: Franklin ClubDescription: DonationAbout Giorgi Avaliani:One of the loudest voices of the flourishing Georgian creative industry, Giorgi began his career at Leavingstone, Tbilisi with focus on social media, viral stories,  ...