Welcome to Legal Marketing Station with your host Jason Craver! Today we are joined by Paul Ward, Founder of Business of Law Strategist and one of the original founders of Law.com!

Paul and I discuss the beginnings of Law.com in the early 2000s and their monetization strategies. We also dive into legal marketing strategies, precisely what is working today.

Paul currently consults some of the biggest law firms in Arizona and the Southwest and is constantly learning day in and day out. He also is part of several podcasts that crush it in the legal field, like the podcast “Is That Even Legal?”.

Paul is a great mentor, legal marketing consultant, and a fantastic person, so enjoy this breakdown on today’s show!

Meet Paul Ward: