What if building wealth had less to do with earning more—and more to do with thinking differently?

This week, Allyn sits down with finance creator Fran, better known online as Martha Stewish, whose refreshingly practical advice has helped thousands of women rethink money, spending, and what it actually means to live a rich life.

From accidentally becoming a viral creator to teaching women how to invest with confidence, Frances explains why financial freedom isn't about deprivation—it's about intention.

Together, they discuss why so many women feel anxious around money, the psychology behind impulse purchases, how social media fuels overconsumption, and why creating systems—not willpower—is the secret to building wealth.

Whether you've never invested before, struggle with emotional spending ...