Starting a business often sounds glamorous — viral products, Shark Tank appearances, and overnight success stories. But the truth most founders learn (often a little too late) is that many great companies start much more simply: with an idea, a problem to solve, and the courage to just begin.

In this episode of Learned Too Late, Allyn Rose sits down with Taylor Capuano, co-founder of Cakes Body, the brand behind one of the fastest-growing products in the women’s apparel space. What began as a simple frustration with uncomfortable sports bra inserts turned into a category-defining company and the leading brand in what they now call “boob solutions.”

Taylor shares the real story behind building Cakes Body from scratch alongside her twi ...