Shelley Simone is an entrepreneur and founder of ScaleForEtail, the largest Amazon seller community in the UK.

She is an e-commerce specialist having co-founded two high-growth start-ups and sold two Amazon Native brands in beauty and innovative kitchen products.

Earlier in her career, Shelley enjoyed a career in the international corporate sphere, working in training and people development for brands such as Swiss International Air Lines, Dell, DHL, BOC UK and Ireland, DSM and BGL Group.