Going global sounds exciting, but where do you actually start?

Going global is no longer about connections. It’s about data, tools, and execution. In this episode, Fiona Yeung sits down with Kelsey Ngai, Senior Marketing Executive (now Partnership Manager) at Alibaba.com, to unpack how SMEs can expand globally without relying on assumptions, guesswork, or trial and error.

Drawing on her experience in cross-border e-commerce, Kelsey explains how businesses can use buyer signals, market data, and practical execution to choose the right markets, improve visibility, and create a more efficient route to growth. From Hong Kong and the Greater Bay Area to France and beyond, this conversation offers a grounded view of what it takes to scale internationally. ...