On The Ultimate Farm Wife this week, Katja interviews Emma Spartalis of Clarencetown in Dungog Shire about leaving urban life and a high-level corporate digital career to help rural women reduce administrative burden and mental load with artificial intelligence. Emma shares her childhood in Dungog, leaving school in Year 10, moving through admin, sales, marketing, and into data-focused corporate roles, later completing a marketing degree and an MBA.

She describes leading digital and analytics at WesTrac, managing major revenue platforms and automating $83 million in annual sales processing, while balancing four IVF cycles and building a family. After her second child, she started Spartalis Consulting, connected with local rural businesswomen, built 12 AI agents (including wellbeing-focused tools), and highlights her AgriFutures Rural Women  ...