Autotelic: The Work Is the Glory

Autotelic (adj.) - having its purpose in itself; done for its own sake; done simply for the joy of it.

Is that how you'd describe a Tuesday in your business?

If you only enjoy business when it’s up and to the right, you’re doing it wrong.

If your work isn't autotelic, someone else's is.

Someone, somewhere is doing the unsexy work and actually loving it. Not enduring it. Not "grinding through" it. Loving it, because they've made The Work itself The Glory.

That founder will outlast everyone, compound, and win big long term.

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