Life or Death: The Secret to Closing Fortune 100s

Your closing process in a nutshell:

Think of yourself like an ER doctor where the patient presents

He’s got cardiac arrest, a sprained ankle, a broken toe, a gash in his right arm, and bleeding from his forehead.

Triage. Focus on the High-Variance shit first, then everything else.

You know it’s life or death - the patient’s life or death is in your hands.

But here’s the Twist.

The patient is rolled in and accompanied by his Mother in Law, who has all sorts of questions and shall we call them OBJECTIONS.

She’s heard all sorts of things about the potential side effects of your resuscitation techniques.

She heard they may cause migraines or autism.

And here’s the knife turn.

Turns out it’s a Munchausen by proxy patient.

 ...