The founders who apply to The CEO Cohort aren’t just chasing a short-term exit. They’re the most ambitious, long-term positive-sum founders who want true durable scale.

That’s why we commit to the Three-Year-Plan:

• Your biggest Step-Function Transformations come from compound growth.
• We overestimate what we can get done in 30 days and underestimate what we can get done in 3 years.
• Without the Three‑Year-Plan, every problem feels urgent, and in physics terms, your distance traveled is through the roof while net displacement is zero.

Without the Three-Year-Plan, it’s like trying to do a Masters and PhD in Chemical Engineering, Mechanical Engineering, and Theoretical Physics at the same time.

It can take a minute (read: more than a month) to develop fluency and mastery in each of these.

You k ...