REAL SOUTH AGENTS

REAL SOUTH AGENTS

por Jamie Knight
Negocios
Local Tourist: Down-Home Content That Creates Closings | Brandie Love Baudin
What if growing your real estate business on social media didnā€™t require fancy equipment, complicated editing, or even showing your face? In this episode of REAL SOUTH AGENTS, Jamie Knight sits down with Louisiana Realtor Brandie Love Baudin to break down the simple social media strategy that has helped her build a following of roughly 15,000 people while serving small-town Louisiana. Brandieā€™s strategy? Become a Local Tourist. Connect with Brandie on Instagram: https://www.instagram.com/its.brandielove/ Connect with Brandie on Facebook: https://www.facebook.com/brandie.luv Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN. Instead of filling her feed with nothing but listings and sales posts, Brandie started highlighting local restaurants, boutiques, businesses, homes, and the communities she serves. Many of her videos donā€™t include her face or even her voiceā€”just simple vertical clips shot on her phone. And those videos are turning into real estate business. Brandie shares how people relocating from New Jersey, military families PCSing to Louisiana, buyers, and sellers have discovered her through Facebook, Instagram, and TikTok. In this episode, we break down: ā€¢ How to become the ā€œlocal touristā€ in your real estate market ā€¢ Why local business videos can attract future buyers and sellers ā€¢ Brandieā€™s simple two-second clip filming strategy ā€¢ How she creates home tours using only her phone ā€¢ Why you DONā€™T have to show your face to get started ā€¢ How she uses Facebook, Instagram, TikTok, and Stories differently ā€¢ Why shareable local content can outperform traditional real estate posts ā€¢ How to turn social media attention into actual real estate conversations ā€¢ Why consistency matters more than complicated content Just start. The time is passing anyway. Post the video. REAL SOUTH AGENTS brings you conversations with Realtors throughout the South who are building businesses differently, serving their communities, and sharing strategies you can actually put to work. If this episode helps you, share it with another agent who needs to hear it. Chapters 00:00 Introduction and guest background 01:14 Brandy's journey from law enforcement to real estate 04:24 Using social media to build her real estate brand 06:34 Pivoting from community content to real estate marketing 08:55 Creating simple, effective real estate videos 12:15 How social media attracts clients from different demographics 16:40 The algorithm's hunger for local content 18:34 Step-by-step guide to filming real estate videos 22:02 Repurposing content and maximizing reach 23:42 Using AI and questions to generate content ideas 27:08 Consistency and community engagement as growth strategies 31:02 Encouragement for new and struggling agents 33:42 Final tips and connecting with Brandy
E130
7 sept 2026
31:08
REAL+REMAX: Now What? | Malcolm Lawson
What does the REAL REMAX merger actually mean for real estate agents? In this episode of the REAL SOUTH AGENTS Podcast, Jamie Knight sits down with Malcolm Lawson to break down what could happen next for REAL Broker agents, REMAX agents, and REMAX broker/owners following the REAL REMAX deal. We get into the conversations agents are already having ā€” including some of the controversy surrounding the merger, concerns from longtime REMAX agents, what could change behind the scenes, and why this deal could create new opportunities for agents on both sides. Malcolm shares his perspective on how REAL's technology could potentially help REMAX brokerages streamline transaction management, reduce administrative costs, improve the agent experience, and increase profitability. We also discuss what may stay exactly the same for REMAX agents who don't want major changes to their businesses. For REAL Broker agents, we look at what adding the REMAX organization could mean for REAL's credibility, scale, industry influence, collaboration opportunities, and long-term growth. We also dive into the money side of the deal ā€” including REAL stock, REAL Wallet, One Real Mortgage, REAL Title, revenue share, and the potential for agents to create additional streams of income. Connect with Malcolm on Instagram: https://www.instagram.com/next.gen.agent Connect with Malcolm on YouTube: https://www.youtube.com/@next-genagents7731 Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN. Topics include: ā€¢ What the REAL + REMAX merger means for agents ā€¢ Why some REMAX agents are concerned about the deal ā€¢ What could change for REMAX broker/owners ā€¢ REAL Broker technology and transaction management ā€¢ How REMAX agents could potentially benefit from REAL's technology ā€¢ Additional income opportunities for agents ā€¢ REAL Wallet, REAL Title and One Real Mortgage ā€¢ Revenue share opportunities ā€¢ What the merger could mean for REAL agents ā€¢ The future of REAL Broker and REMAX ā€¢ REAL stock and the long-term opportunity ā€¢ Collaboration between REAL and REMAX agents ā€¢ Why the two brands can remain separate while sharing resources behind the scenes Whether you're currently with REAL Broker, REMAX, or you're simply watching the changes happening across the real estate brokerage industry, this conversation gives you our perspective on what could come next. Subscribe to REAL SOUTH AGENTS for conversations with real estate agents, brokerage leaders, and top producers from across the South.
E129
31 ago 2026
42:34
REAL Past, Present, And Future | Tamir Poleg
Last week, I had the unbelievable privilege of sitting down with the CEO of REAL Broker, Tamir Poleg. Tamir joined us LIVE on Zoom for our Real Broker Lafayette Office Meeting. So let's take a trip down the bayou, for a deep dive into the past, the present, and the future of REAL and the Real Estate business. I think you'll dig the trip! - Jamie Connect with Tamir Poleg: šŸ“± Instagram: https://www.instagram.com/tamirpoleg Hop on a call with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN
E128
24 ago 2026
37:11
Out Of Production: Seasoned Realtor Leverages What Sheā€™s Built | Karen Cooper
In this episode, Jamie Knight and Karen Cooper discuss how experienced real estate agents can transition out of active production while maintaining income, building a team, and preparing for retirement. They explore mindset shifts, practical steps, and the importance of community and consistency. Connect with Karen on Instagram: https://www.instagram.com/karen.w.cooper Empowering Women In Real Estate- Website: https://empoweringwomeninrealestate.com/ Listen to Karen's Empowering Women In Real Estate Podcast: https://open.spotify.com/show/4yBidPZA8dSv9nQjgSH8rP?si=2519bf8144d04bc5 Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN. Key Topics The concept of being 'out of production' versus retired Mindset shifts needed to step back from active selling Practical steps to delegate and build a team The importance of consistency and community in real estate Alternative income streams for agents beyond transactions The role of referrals and residual income in planning retirement How to leverage social media without overcomplicating it Lessons learned from years of real estate experience Takeaways You can be out of active production but still generate income through team and referral strategies. A mindset shift is crucial to successfully step back from daily client work. Building relationships and trust with other agents can help delegate business effectively. Consistency in marketing and communication keeps your business alive without active selling. Sharing your journey and real-life stories builds authenticity and connection. Chapters 00:00 Introduction and guest background 01:07 Previous episodes and guest's real estate journey 02:01 What does 'out of production' really mean? 03:58 The mindset shift needed to step back from active selling 06:59 Building trust and delegating to other agents 09:49 Practical steps to hand off listings and clients 14:59 Lessons learned from years in the business 20:04 Using social media and content to stay visible 24:56 The importance of consistency and authenticity 30:04 Additional income streams and investment opportunities 36:01 Encouragement for experienced agents to share their knowledge Keywords real estate, out of production, team building, retirement, mindset, passive income, real estate strategies, agent success, real estate coaching, expansion team REAL Broker, Platinum Group Real Estate, REAL Broker Louisiana, Experienced agents, encore agents.
E127
17 ago 2026
40:29
77 Transactions From This Simple Facebook Strategy | Amanda Lass
Jamie Knight sits down with Top Denham Springs/Baton Rouge Agent Amanda Lass. Amadna shares her journey from criminal justice to top real estate agent, emphasizing the power of social media, building trust through proximity, and setting client expectations to succeed in a competitive market. Amanda has had MASSIVE success by posting consistently on Facebook. She explains her simple strategy. What to post? When to post? Frequency? Connect with Amanda Lass on Facebook: https://www.facebook.com/amanda.a.lass Connect with Amanda Lass: šŸ“± Instagram: https://www.instagram.com/amanda_lass_realtor/ Hop on a call with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN Key Topics Amanda Lass's background and transition into real estate Social media strategies for real estate success Building trust through proximity and social proof Client relationship management and referral cultivation Setting realistic market expectations with clients Using Facebook highlights and stories effectively Balancing personal life and professional branding on social media Adapting to market challenges and market-specific strategies Chapters 00:00 Introduction and Amanda's background 01:07 Transition from criminal justice to real estate 02:43 Building trust through proximity and social media 04:44 Early days and growth in real estate volume 05:44 Using social media to showcase active work 07:14 Cultivating referral relationships with past clients 08:36 Using Facebook for client engagement and trust 11:40 Content strategy and posting tips 13:34 Balancing personal and professional social media presence 16:43 Market expectations and client education 20:14 Setting realistic market and listing expectations 23:36 Handling competitive and challenging listings 27:22 Using Facebook highlights to attract new clients 30:21 Staying positive and consistent in a slow market 31:49 Encouragement for struggling agents 33:52 Final advice: consistency and persistence Keywords real estate, social media, client trust, referral business, market expectations, Louisiana real estate, Facebook strategy, real estate tips, agent success, community building, Real Broker Louisiana, Real Broker Lafayette
E126
10 ago 2026
34:32
Arkansas Realtor Asked AI How To Find Clients? | Ray Ellen
If you're a new Realtor, a struggling agent, or simply feeling stuck in today's market, this episode is one you don't want to miss. Jamie Knight sits down with Arkansas Realtor, Team Leader, and marketing innovator Ray Ellen of Pixel Properties for an honest conversation about what actually creates long-term success in real estate. From surviving the 2008 housing crash to building a thriving team, Ray shares the lessons that helped him grow his business when others were giving up. In this episode, you'll learn: Why mastering the craft of real estate matters more than chasing the latest lead generation hack. How AI can make you a better Realtor without replacing your expertise. The skills every new agent should focus on before spending money on marketing. How to turn open houses, conversations, and everyday interactions into lifelong clients. Why market knowledge and exceptional service will always outperform shortcuts. The simple daily habit that can completely change your real estate business. Whether you've sold hundreds of homes or you're still waiting on your first closing, this conversation is packed with practical advice that you can put to work immediately. If you're tired of looking for the next shortcut and ready to build a business that lasts, this episode is for you. Connect with Ray Ellen: šŸ“± Instagram: https://www.instagram.com/rayzorback More ways to connect with Ray Ellen: https://linktr.ee/RayEllen Hop on a call with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN If you enjoyed this episode, be sure to subscribe to the REAL SOUTH AGENTS Podcast, leave a review, and share this episode with another Realtor who needs the encouragement. #RealSouthAgents #RealEstatePodcast #NewRealtor #RealtorTips #RealEstateMarketing #RealEstateAI #RealBroker #SouthernRealtors #ListingAgent #BuyerAgent #RealEstateTraining
E125
3 ago 2026
42:14
Texas Realtor Attracts Her Ideal Clients On Social Media | Kim Dean
In this episode, Jamie Knight sits down with Kim Dean, top Realtor and Team Leader from McKinney, Texas. Kim shares her inspiring journey in real estate, her innovative approach to community building, and how her company is leveraging social media and in-person events to attract the right clients and agents. Discover actionable strategies to grow your real estate business authentically and sustainably. Follow Kim on Instagram: https://www.instagram.com/simplykimdean Hop on a call with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN Key Topics Kim Dean's 24-year real estate journey The importance of community and in-person events Leveraging social media for local marketing The shift to cloud-based brokerages and its benefits Agent retention strategies and building a supportive culture Kim's target client avatar and marketing focus The story of Courtney Benson and her impact Kim's advice for struggling agents and mindset shifts Sound Bites "Real estate found me when I was pretty broken." "Revenue share has helped pay for her medical expenses." "Attract your ideal clients by being authentic." Chapters 00:00 Introduction and Kim's background in real estate 01:35 Kim's journey from Virginia to Texas 02:53 Starting her own brokerage and rebranding to Simply Texas 06:25 Transition to cloud-based brokerage and growth at Real 09:52 Building community through in-person events 12:32 Creating authentic relationships with clients and agents 17:45 Kim's social media strategy and hyper-local content 22:58 Attracting ideal clients and agents with authenticity 26:16 Courtney Benson's story and her impact at Real 32:01 Kim's retirement vision and long-term goals 34:36 Advice for struggling agents and mindset tips Keywords real estate, community building, social media, agent retention, cloud brokerage, Texas real estate, in-person events, agent attraction, Kim Dean, Simply Texas Real Estate
E124
27 jul 2026
35:15
North Carolina Realtor Builds Nationwide Virtual Community for Agents | Brock Zevan
In this episode, Jamie Knight interviews Brock Zevan, active agent and Real Estate Coach from North Carolina. Brock shares his inspiring journey from a school teacher to a successful real estate coach and podcaster. Discover how virtual connections, community, and mindset can transform your real estate business and life. Find ways that you can get connected, find your people, and achieve your dreams virtually and in real life! Follow Brock on Instagram: https://www.instagram.com/brockzevan/ Check out Brock's community on Facebook: https://www.facebook.com/groups/brockzevanmindset Hop on a call with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN Key Topics Brock Zevan's background and journey into real estate The importance of community and virtual connections How to leverage Zoom and podcasts for real estate success The role of mindset and gratitude in overcoming challenges Strategies for agents to stay motivated and connected Takeaways Virtual connections can replace traditional in-person networking effectively. Consistent community engagement through Zoom and podcasts builds trust and growth. A strong 'why' and gratitude are essential for resilience in tough times. Agents should focus on what excites them in real estate to stay motivated. Limiting beliefs can be overcome by surrounding yourself with the right people. Action Items Start using Zoom for virtual networking and coaching. Create a gratitude routine to shift mindset. Identify your 'why' and make it bigger than your challenges. Engage in daily learning through podcasts and videos. Surround yourself with positive, growth-oriented people. Sound Bites "Knowledge is power, and learning is limitless." "Your results or your why have to be bigger than your excuses." "Gratitude is free and can change your entire perspective." Chapters 00:00 Introduction and guest introduction 00:58 Brock Zevan's background and journey into real estate 03:18 The importance of adding value and collaboration 08:21 The evolution of virtual connections in real estate 09:45 How agents can leverage Zoom and podcasts 13:35 Using visualization and gratitude for success 20:30 Adapting to different time zones and virtual meetings 22:55 Supporting struggling agents and mindset tips 33:28 Final encouragement and closing remarks
E123
20 jul 2026
36:17
Northshore Realtor Builds A Thriving Referral Business by Giving Back | Daniel Munn
In this episode, Daniel Munn shares his journey from FedEx driver to successful realtor and community builder. Discover his unique approach to investing in community nonprofits, recognizing local heroes, and creating impactful awards that foster connection and generosity. Follow Daniel on Instagram: https://www.instagram.com/daniel.munn Hop on a call with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN Key Topics Daniel Munn's transition from FedEx to real estate Community involvement and charity work North Shore Community Awards and impact Networking and relationship building in real estate Balancing work and family life in entrepreneurship Takeaways Recognize and reward community heroes to build stronger connections Use awards and recognition to generate leads and foster goodwill Involve family in your business to create a fulfilling life Networking with community leaders opens doors to opportunities Balance hard work with intentional breaks for mental health Chapters 00:00 Introduction to Real Estate Journeys 03:05 Daniel's Unique Approach to Real Estate 05:59 Community Engagement and Networking 08:46 The Power of Nonprofits and Awards 12:07 Creating Impact Through Recognition 15:12 The Ripple Effect of Community Involvement 22:02 Connecting Communities and Nonprofits 27:13 Involving Family in Business 28:00 Leveraging Social Media for Engagement 32:20 Creating a Work-Life Balance 39:01 Finding Passion in Real Estate Keywords real estate, community, nonprofit, networking, awards, inspiration, Louisiana, social impact, entrepreneurship
E122
13 jul 2026
41:42
Georgia Realtor Attracts Ideal Clients With SEO Instead Of Cold Calling | Lorraine Danielson
In this episode, Jamie Knight interviews Lorraine Danielson about building a successful real estate business through strategic branding, SEO, and community engagement. They discuss practical tips for agents to leverage content, niche marketing, and authentic connections to attract clients and beat AI competition. Follow Lorraine on Instagram: https://www.instagram.com/lorraine_danielson_realtor/ Hop on a call with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN Chapters 00:00 Introduction to Real Estate Journeys 03:01 Lorraine's Transition from Lending to Real Estate 05:55 The Power of Collaboration in Real Estate 08:58 Building Community and Support in Georgia 11:56 Leveraging SEO and Inbound Marketing Strategies 14:52 Niche Marketing and Content Creation 17:49 The Role of Authenticity in Real Estate 20:48 Non-Negotiables for Success in Real Estate 23:59 Advice for Discouraged Agents 27:05 Conclusion and Final Thoughts Key Topics The importance of niching down in real estate Using SEO and Google My Business to generate leads Creating authentic, value-driven content Building community and collaboration among agents Leveraging video and neighborhood tours for marketing How to stay consistent with content and non-negotiables Keywords Real estate, SEO, branding, content marketing, community, niche marketing, AI-proof, lead generation, real estate tips
E121
6 jul 2026
34:02
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