AI search is rapidly changing how businesses are discovered, how trust is built, and how people solve problems online.

One of the fastest ways to strengthen your visibility in AI-driven search is through credible press coverage and authoritative references.

In this episode, I sit down with Rachel, former BBC broadcast journalist turned LinkedIn and PR expert, to explore the art of storytelling, what makes a story newsworthy, and how businesses can pitch more effectively to secure meaningful press coverage.

If you want to understand the growing intersection between PR, authority, and discoverability in the AI era, this conversation is for you.

Enjoy the episode.