Search is changing fast, and manufacturers can’t rely on traditional SEO alone anymore. In this episode, we break down Generative Engine Optimization (GEO) and what it means for marketers trying to stay visible in AI-generated search experiences.

From ChatGPT and Gemini to AI-powered search summaries and recommendations, buyers are discovering brands in entirely new ways. We discuss how content strategies need to evolve, what AI platforms look for when surfacing answers, and how manufacturers can create content that earns visibility across both traditional search engines and generative AI tools.

You’ll learn:

• What GEO is and how it differs from traditional SEO
• Why AI-generated search results are changing buyer journeys
• How to structure content for AI discoverability
• The importance of authority, conte ...